ST. LOUIS, Mo., October 21, 2026 – The Lubri-Loy Company, a maker of premium industrial lubricants and greases blended in the USA since 1949, today announced its sponsorship of driver Carson Ware and the No. 47 Lubri-Loy Chevrolet for Mike Harmon Racing at Talladega Superspeedway on Saturday, October 24.
The No. 47 will race in a bold orange and black Lubri-Loy scheme inspired by the brand's classic look. It also carries support from Costa Oil and Schluter Systems. Ware says the Talladega race is the "first of many" with Lubri-Loy.
Talladega matters to the company for another reason: Alabama is home to Motion Industries, Lubri-Loy's distribution partner. Through Motion, maintenance teams and manufacturers across North America can buy Lubri-Loy greases, oils and food-grade lubricants.
"Lubri-Loy has been part of American racing history before, and bringing the brand back to the track at Talladega, in the home state of our partner Motion Industries, feels exactly right," said Constantine "Costa" Kapothanasis II, owner of The Lubri-Loy Company. "Carson races with the same grit our customers bring to their plants and shops every day. NASCAR hospitality will be a big part of how we thank our customers and distribution partners for the rest of 2026 and all through 2027, and this weekend is just the start."
Lubri-Loy plans to host customers, Motion Industries associates and industry partners at selected NASCAR events for the rest of the 2026 season and through 2027. Fans can follow the No. 47 on X at @carsonreedware and @lubriloyco.
About The Lubri-Loy Company: The Lubri-Loy Company was founded in St. Louis in 1949. It supplies industrial oils, greases, food-grade H1 lubricants and maintenance chemicals to manufacturers, maintenance teams and distributors. Its history includes automotive additives, Indianapolis racing and decades of industrial service. Lubri-Loy products are available through Motion Industries. Learn more at lubriloy.com.
Media Contact: The Lubri-Loy Company, 701 Market St, Ste 110, PMB 1025, Saint Louis, MO 63101. press@lubriloy.com. (877) 582-7456
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